Hand Built In Holland

Tired of breaking spokes, your wheel coming out of true or rubbing the brakes and rear chain stays when under power?

There is much more to a performance wheel than just lightweight¬†aerodynamic rims¬†and¬†fancy¬†tech terms¬†that are¬†common place in today’s market.¬† A wheel¬†is a system that relies on the integrity of each of individual component and ultimately how those parts are¬†assembled.

The strength, durability and performance of FFWD wheels is achieved through a combination of several unique factors including design, materials, molding, components, aerodynamics and proprietary hand building process.

FFWD Wheels¬†is 100% Dutch.¬† The brand, employees, and production facilities are located in the heart of Europe’s cycling culture, The Netherlands.¬† Rain, wind, mud and cobbles are all part of daily life and provide¬†the world’s most rigorous¬†testing grounds for¬†our wheels.

Our artisan wheel building¬†techniques¬†are market-leading and unique.¬† However, Hand Built in Holland is not just a term used¬† to¬†describe this single¬†process.¬† Hand Built in Holland¬†is an all encompassing¬†approach to¬†FFWD’s sole¬†focus on producing the highest-quality performance wheels available on the market.

STRONG. STIFF. DURABLE.

FFWD Wheels are strong, stiff and durable, for all the right reasons.

Learn more about our Wheel Technologies and Components used in every wheel that offer higher durability, stiffness and more responsiveness than previously available.

Aero

Aerodynamics are essential and our proprietary¬†DARC‚ĄĘ¬†rim profiles deliver.¬† Learn more about DARC‚ĄĘ Technology.

Hand Built

No machines, period.¬† It’s a safe bet¬†that our master wheel builders are the best in the business.

With over 500 years of combined professional experience and 10’s of thousands of wheels built per builder, this vast experience in combination with our¬†other technologies¬†is what¬†ultimately¬†results in a superior performance wheel for you, the rider.

In production, each master wheel builder manages an entire wheel set build from start to finish to ensure the highest-quality standards.  This process starts by material selection including rims, hubs, spokes and nipples.  Once a final quality control check is completed for each component, the building process begins.

During the build each¬†rim is hand¬†laced, tensioned, trued and these steps repeated¬†until the master builder is satisfied the wheel is ready for the road.¬† A secondary independent internal¬†quality-control check is then performed to confirm the wheel is within FFWD’s strict¬†tolerances.

As a final step each wheel’s¬†unique serial number is recorded¬†and the¬†set is packaged with padded wheel bag and accessories that include cloth rim tape, color matched QR skewers, valve extenders, 9/10 spacer (Shim/SRAM) and SwissStop Black Prince brake pads.¬†¬†The wheel set is now ready to be released into the world of speed.

Added Value

Serviceability
The result of using high-quality components such as DT brass nipples, CX-Ray and Aerolite J-Bend spokes and exclusive DT Swiss hubs make servicing, if required, at the dealer level very straightforward.

Warranty
Every new wheel set purchased from an authorized dealer comes with a full 3 year warranty.  Although highly infrequent, should a warranty claim arise FFWD processes most claims within 10-14 business days after return.  Learn more.

Crash Replacement Program ‚Äď CRP
FFWD offers, at no additional cost, a full coverage lifetime Crash Replacement Program for new wheels purchased from an authorized dealer.  Learn more.