The Right Wheel Choice
All Wheels Are Not Created Equal
FFWD offers an extensive range of wheels for every discipline and every type of rider. We sweat the details, so you can enjoy the ride mile after mile.
Whether it’s a weekend spin or the World Championships you can trust that FFWD wheels will perform and get you to the café or to the podium faster and more reliably than the competition.
Each FFWD Wheels product is Hand Built in Holland with the utmost quality, reliability and performance in mind. From design and testing to the highest quality carbon and components down to color matched skewers and padded wheel bags that ship with every wheel set. Quality and performance are paramount.
Hand Built in Holland – we know cycling and it’s our business to know wheels. It’s in our blood.
SmartStop’s Britton 10th Overall at Tour of California
After a huge team effort, Rob Britton (CAN) finished off a spectacular week of racing by Team SmartStop to finish 10th overall on GC and…
Product News | F6R FCC Review
Peloton Magazine recently had the opportunity to put our F6R FCC wheels to the test over a few weeks and then on a 3 day race…
Product News | F4D in Peloton Magazine
Britton Takes GC Win at Tour of the Gila
Rob Britton (CAN) of SmartStop Pro Cycling took the overall GC victory at the UCI 2.2 Tour of the Gila. Britton had a blistering Stage 2 individual time-trial that…
Marcotte Wins US Pro Criterium Championship
SmartStop Pro Cycling’s Eric Marcotte wins the US Professional Criterium National Championship in spectacular style, our congratulations to Eric on his victory and to the team!
SmartStop Pro Cycling on FFWD Wheels for 2015
FFWD Wheels is proud to announce the signing of Team SmartStop for the 2015 season. Team SmartStop is the third continental pro team signing for…
Tela Crane | FFWD Brand Ambassador
We are excited to welcome Tela Crane as a FFWD Wheels Brand Ambassador for 2015! Tela is a highly talented and accomplished track cyclist with…
Astellas Pro Cycling on FFWD for 2015
FFWD Wheels is proud to announce the sponsorship of the Astellas Pro Cycling Team for the 2015 season. Astellas is the latest and a strong…